6
month
Timeline
SaaS
Industry
USA
Country
Client
Qira is a boutique financial management platform that helps property managers optimize their cash flow and avoid debt. This innovative software solution is designed to simplify financial operations for property managers and their teams.
Qira’s platform offers features such as rent payment services, modern security deposit alternatives, and smooth end-of-lease settlements.
With Qira, property managers can easily manage their finances. The platform improves transactions, provides financial clarity and visibility, and offers tools for seamless financial management.
The Challenge
As a boutique platform, Qira needed more brand recognition in the market. The challenge was highlighting what differentiates Qira from other financial management solutions.
The platform caters to a specialized audience—property managers and real estate professionals. So, creating messages that resonate with property managers and address their pain points requires a deep understanding of their needs.
Another challenge the team had to tackle was explaining financial concepts and the platform’s benefits clearly and engagingly. The marketing experts had to come up with a way to create helpful content like blog posts, case studies, and white papers that property managers could easily understand.
The new UX/UI design of Qira’s website had to be visually aligned with the brand book and turn visitors into customers with effective CTAs, landing pages, and a smooth user experience.
Solutions
Results
We created a web prototype to check its functionality and user experience (UX), making sure everything ran smoothly before starting the web development phase. The web prototype stage included crafting detailed wireframes, designing mockups, and creating custom illustrations.
In addition, Whales carefully defined user personas and mapped out the customer journey for the new website. Our web developers and designers used a component-based approach, creating a visually stunning and incredibly user-friendly website for Qira.
The result? The site has seamless navigation and an intuitive design that showcases Qira’s brand message and product offerings. Qira’s new website balances meeting user needs and aligning with business goals.
Let’s look into the strategy’s critical metrics:
Web Pages Created:
25
Engaged Sessions per Month:
2000
Increase in Contact Form Submissions After Launch:
40
%
Page Views Increase After Launch:
90
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
