6
month
Timeline
Creative Agency
Industry
Ukraine
Country
Client
Inka is a creative content agency that crafts engaging stories audiences love. It helps brands stand out with messaging and creates memorable experiences.
From engaging blog posts to impressive videos and catchy social content, Inka gives businesses the expertise they need to stand out and make a real impact.
The team believes that a great story can catch users’ attention, spark emotions, and creates strong connections.
The Challenge
Crafting engaging content was one of the top challenges because the client needs top-notch writing aligned with the brand voice. Besides, email marketing means constantly generating fresh and creative content – each text copy has to be unique, grab attention, and drive the desired action.
The email marketing team also had to consider spam filters, as they can affect how well emails are delivered and meet compliance.
Inka offers a range of services and works with a few industries, so the team had to split the audience into different segments and collect insights into their needs and pain points.
Solutions
Results
We thoroughly selected contacts and built up a database for email outreach. Our team made personalized email templates and sequences with automation to keep leads engaged every step of the way. To expand our reach, we also launched targeted outreach activities on social media, drawing in some more prospects.
This multi-channel approach led to scheduling numerous calls with interested prospects. Ultimately, Whales helped Inka secure around 100 clients for various services, from small content pieces to complex projects involving websites, whitepapers, presentations, and more.
Let’s look into the strategy’s critical metrics:
Outbound Emails Sent in 1st Month:
10000
Prospects in 1st Month:
160
Increase in Sales via Email Marketing:
24
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
