
Timeline
Software Company
Industry
USA
Country
Client
KitRUM delivers pixel-perfect corporate software and technology solutions to clients across North America, Europe, Africa, and the Middle East.
At first, KitRUM was a small software development studio, but it has grown into a software powerhouse with offices, R&D centers, and remote teams worldwide. Today, its footprint extends across the USA, Mexico, Ukraine, and Israel.
During our partnership, KitRUM has accelerated the lead flow and launched a captivating, feature-packed website.

The Challenge
The brand message had to remain consistent and recognizable no matter regional cultural and market differences. The marketing team needed careful planning and action to build a consistent global brand while adjusting to local preferences.
Even though KitRUM has a strong portfolio, finding truly interested prospects who could become high-value customers required smart lead-generation strategies.
Solutions
Results
Whales reviewed KitRUM’s existing email marketing strategies and past results to determine what worked well and what did not. We crafted clear and concise email copy with a refined tone, and designers created interactive email designs.
The Whales team developed a solid email marketing strategy with monitoring and analytics. This plan allowed us to send valuable content at the right time, turning cold leads into clients with increased speed. In the end, our email campaigns helped KitRUM boost sales by 46% in just a few months!
Work on the new website brought together a great mix of marketers, copywriters, analysts, and web developers from Whales. Copywriters created a strong text copy highlighting what makes the KitRUM brand special. On the dev side, our team managed tight deadlines while handling new features, API integrations, SEO, and updating the analytics setup to match changes in user flow.
Collaborative work and a focus on the details resulted in a top-notch website for KitRUM that perfectly captures the company’s vision.
Let’s look into the strategy’s critical metrics:
Open Rate:
Sales Volume:
Form Submission:
Email Conversion Rate:
Email Response Rate:
Conversion to Appointment Rate:
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them

Eric Schwager
Marketing Director, Gold Resort