5
month
Timeline
Selling Platform
Industry
USA
Country
Scrabit
Scrabit takes the hassle out of selling junk and used cars in Florida by buying them directly from the car owners. With excellent industry experience, Scrabit created a seamless platform similar to a marketplace where selling a junk car is incredibly easy and smooth.
Sellers get instant offers by submitting basic details about their vehicle and scheduling a pickup with a carrier later. Then Scrabit pays on the spot and tows the car away for free. It’s as simple as that!
The company also promotes eco-friendly practices and shares tips on how to dispose of hazardous materials and repurpose old car parts safely.
The Challenge
Building trust and recognition with the target audience was one of the significant challenges for the Scrabit team. People often need more time to do business with newcomers, and building brand awareness takes effort.
Identifying the target audience is another challenge Scrabit had to tackle. The platform had to reach out to many car owners, from those with junk cars barely running to those with still-functional used vehicles.
The fierce market competition also made it tough for Scrabit to stand out. Established brands with strong online presence and loyal customers dominate the market, making it challenging to grab attention.
With the competition for relevant keywords, Scrabit consistently created new content and invested in advertising campaigns to keep its name out there. Scrabit’s PPC campaigns showed another layer of difficulty—high competitors’ bids.
Solutions
Results
Whales’ marketing team conducted in-depth competitive research to gain insights into Scrabit’s future marketing strategy. Our experts crafted a distinctive brand identity and built a user-friendly custom website. The team created marketing collateral, content for the website pages, engaging blog posts, and a helpful FAQ section.
We took a tailored approach to handle every aspect of Scrabit’s branding. From creating a name and designing a memorable logo to selecting the perfect fonts and color schemes, every step reflected Scrabit’s unique identity.
Additionally, the Whales team improved Scrabit’s online presence and sales with targeted pay-per-click (PPC) advertising. Our PPC experts tackled the challenge of high competition by continuously optimizing campaigns and bidding.
Let’s look into the strategy’s critical metrics:
Monthly Website Visitors in First 3 Months:
5000
Growth in Sales:
73
%
Five-star Reviews in 1 Month:
28
Website Form Submissions:
500
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
