4
month
Timeline
Software Company
Industry
USA
Country
Client
Qapi Management helps property investors elevate their portfolios, maximize returns, and secure their financial futures.
Having offices in the UK and Qatar, the company’s vision is to provide forward-thinking technology and expert guidance that makes property and asset management easier, smarter, and more profitable.
Their flagship tool, the Qapi software, is designed to simplify every step of the investment journey: full-cycle due diligence, portfolio tracking, financial reports, multi-language support, and much more.
The Qapi team partnered with Whales to help create impactful videos and a captivating presentation.
The Challenge
Our marketers had to break down the software’s complex features into simple, engaging, and persuasive content. A product demo video, for example, had to showcase the software’s functionality without overwhelming the viewer with too much information, so the production team focused on key features only.
Producing two high-quality videos (intro and demo) and a detailed presentation in such a short time meant moving fast with content creation and video production. Our production team had to manage scripting, storyboarding, and editing efficiently.
Fast feedback and approvals from the client were crucial, as any delays could impact the timeline.
Solutions
Results
Our content writer and graphic designer put together almost 30 eye-catching presentation slides about the company and its activities. The production team wrapped up two videos highlighting the software’s core features, keeping the content engaging and easy to follow.
Everything—videos and presentation materials—was delivered to the client on schedule, and the results were fantastic. Qapi rolled out the whole package at a high-end event, where the materials sparked much interest from the audience.
The best part? The videos and presentation didn’t just grab attention—they also pulled in a few new leads for the company.
Let’s look into the strategy’s critical metrics:
Organic Sessions:
126
%
Website Page Views:
74
%
Engaged User Sessions:
89
%
Contact Form Submissions:
57
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
