4
month
Timeline
Software Company
Industry
USA
Country
Client
Viacoding is a small and talented software development company in Miami, Florida. The company helps small businesses and visionary entrepreneurs with custom software solutions and building development teams from scratch.
The Viacoding team searched for expertise in SEO optimization and email marketing strategies to increase their reach and impact and found the Whales team.
Let’s explore how non-branded traffic transformed into website conversions with Whales’ help.
The Challenge
Small software companies offer specialized services to audiences that need particular solutions. The challenge is to craft tailored email campaigns and SEO strategies that connect this niche audience.
Another challenge for marketers is using clear, simple language to create informative content for non-tech readers while including the right keywords.
Florida has many big and small tech-savvy companies competing for visibility in search results. This requires a strategic approach to SEO with careful planning and targeted tactics.
Solutions
Results
Whales began with in-depth competitor and market research, collecting insights for the SEO strategy. SEO experts defined new semantics for the site, optimized website content with targeted keywords, and refined meta tags.
In parallel, our email marketing team thoroughly audited Viacoding’s email practices. We reviewed the email copy to drive higher engagement and simplified the setup by increasing automation.
Within 2 months, Viacoding’s conversion rate skyrocketed by 340%, far exceeding the initial projections. Organic search traffic saw a 48% increase, while overall website traffic jumped 51%.
Viacoding expanded its business beyond Florida, gaining over 10 new clients nationwide.
Let’s look into the strategy’s critical metrics:
Conversion Rate:
340
%
Non-branded Traffic Increase:
93
%
Form Submission:
67
%
Avg. Website User Session:
15,5
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
