4
month
Timeline
Fintech & Banking
Industry
South Africa
Country
Client
Lula is an online banking platform from South Africa that offers SMEs quick, easy financing and powerful tools to simplify business management.
With instant funding, all-in-one accounts, and smooth payment options, Lula helps businesses grow. The company believes in the power of small businesses to strengthen communities and is a reliable funding partner for SMEs.
Lula addressed the Whales team to help revamp the website, improve the user journey, and increase brand awareness.
The Challenge
Building accurate user personas and custom journeys takes in-depth research into the target audience and understanding how they behave.
Fintech users have different, often very particular, search goals, so it’s important to align content and keywords with what users actually need—whether they’re looking to learn, compare services, or make a purchase.
Additionally, popular fintech keywords can be costly in paid research, and the advertising budget can be used quickly.
Solutions
Results
Our team designed and developed a new website, adding 50+ new components with autonomous interface creation.
Using deep analysis of user behavior, we optimized user journeys specifically for PPC and SEO. It helped attract the right audience and improve the conversion path. Additionally, marketing analysts reviewed and optimized the analytics setup to provide a clearer view of user interactions. As a result of these improvements, Lula received a solid base for data-driven decisions.
On the technical SEO side, we improved the site’s architecture and content layout and fixed crawling and indexing issues for better search performance and visibility.
Let’s look into the strategy’s critical metrics:
Targeted Website Visits per Month:
1000
Qualified B2B Leads per Month on Average:
30
Social Impressions per Month:
80000
Webinar Attendees per Event:
40
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
