Revamping Website & User Journey for a Healthcare Brand

6
month

Timeline

Healthcare & Beauty

Industry

USA

Country

Client

MyLAB Box, a California-based digital health brand with 10+ years of experience, is revolutionizing accessible healthcare nationwide. Through CLIA-certified, CAP-accredited labs, the company provides personalized diagnostic testing for businesses and individuals.

MyLAB Box offers a complex range of wellness, fertility, fitness, and genetics tests supported by an easy-to-use digital portal. The company’s HIPAA-compliant telehealth network and pharmacy partnerships complete a full-service health solution — from ordering to delivery and consultation.

The brand’s website and platform needed an upgrade, with improved UX and custom integrations, and they teamed up with Whales.

The Challenge

Maintaining compliance and securing all information was a significant challenge as the company handles sensitive health data.

The website and digital portal address various user needs and are interconnected, so they have to offer a consistent experience and simple navigation. 

MyLAB Box offers diverse product solutions, so the web upgrades had to integrate them without compromising speed or reliability.

Solutions

Results

The Whales team delivered a custom high-performance website with clear navigation. All functionalities were fully tailored to meet client expectations, ensuring smooth integrations and user flows. The result is a modern, efficient website and platform that align perfectly with the brand’s goals.

Our collaborative work continues as the Whales team keeps the website updated and running smoothly.

Let’s look into the strategy’s critical metrics:

Landing Page Views:

32
%

Engaged Sessions:

21
%

Organic Traffic within the First Month:

44
%

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Eric Schwager
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