6
month
Timeline
Consumer Electronics
Industry
USA
Country
Client
Lorgar is a brand dedicated to upgrading the gaming experience with specialized gear for hobbyists and hardcore gamers. Lorgar’s devices are made from premium materials designed to achieve peak gaming performance. Its platform offers features for a complete gaming and streaming setup: backlight sync, tracking performance stats, and automatically setting up the games.
The brand focuses on community-driven engagement and encourages users to share setups and connect with other gamers.
Lorgar teamed up with Whales to develop a fresh website and a high-impact social media marketing strategy.
The Challenge
Gamers have different preferences based on their interests, so the content and marketing strategies have to be customized to connect with each segment.
To keep visitors engaged and returning to the website, it needs to provide a smooth user journey and simple navigation, load fast, and have a user-friendly design.
Our experts also had to consider the SEO: a new website requires finding relevant keywords, making quality content, and ongoing optimization.
Solutions
Results
The web development team created a functional, multi-language website with custom graphics and engaging copy. Each page was designed to captivate visitors and showcase Lorgar’s products. Our marketers refreshed Lorgar’s brand book to create a more consistent and memorable online vibe.
SEO efforts included fine-tuning the website’s semantic core and optimizing web pages based on keyword research. This way, potential customers could easily find Lorgar when searching for gaming gear online.
Our team also expanded Lorgar’s social media presence so that the brand could connect directly with its audience. With engaging announcements and posts, the social media strategy got people talking about the brand and created a loyal community.
Let’s look into the strategy’s critical metrics:
Organic Traffic per Day:
210
%
Non-branded Keyword Traffic:
160
%
Leads from Website:
120
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
