3
month
Timeline
Software Company
Industry
USA
Country
Client
Boosteroid reshapes the gaming experience with its browser-based cloud streaming platform. A low-performance computer is no longer an obstacle. Boosteroid enables users to play the most demanding games without expensive hardware upgrades. It moves the processing to the cloud and removes the limits of old or weak devices.
Boosteroid lets anyone play their favorite game without spending money on new gear: it delivers a smooth, top-notch gaming experience directly from the browser.
The Challenge
Email marketing for a browser-based cloud streaming platform involves understanding a diverse audience. Each group has unique needs, and tailored messages have to resonate with each segment through careful research and insight into their preferences.
The content has to highlight the platform’s benefits while clearly explaining technical aspects. It requires blending technical details with engaging storytelling and attractive design to captivate potential users.
Personalization improves email marketing efficiency, but it’s tough to implement on a large scale. Customizing content based on user preferences requires having data insights and advanced tools.
Solutions
Results
The team carefully analyzed and defined the target audience, allowing us to create and launch email marketing campaigns that generated high-quality leads. Within the first 3 months of our work, we delivered over 250 leads.
Our approach featured regular email campaigns aimed at new prospects and follow-ups with those who had shown interest before.
Email messaging worked well, bringing a 58% email open rate and a 16% response rate. The company closed the deals within just 15 days (on average) after the first email, driving impactful results for the business.
Let’s look into the strategy’s critical metrics:
Emails Sent in the 1st Quarter:
8000
Appointments Set Up in the 1st Quarter:
84
Monthly Sales:
34
%
Open Rate:
58
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
