5
month
Timeline
Software Company
Industry
Ukraine
Country
Client
Apvision is a data security platform that protects app code from various cyberattacks. App publishers can quickly secure their products with Apvision’s solid anti-hacking software for small apps or large enterprises.
The Detection and Response tool identifies and responds to threats in real time, quickly dealing with malicious activity. The Endpoint Risk Management solution protects all devices connected to the network, reducing vulnerabilities and keeping data safe. Custom Integration for IBM Products from Apvision provides tailored security solutions that work seamlessly with IBM products.
Apvision partnered with Whales to improve its online ranking, attract website traffic, and lower cost-per-click (CPC) expenses.
The Challenge
One big challenge is the complicated language in the data security industry, which makes it challenging to create content that is both technically accurate and easy to understand.
The data security market has intense SEO competition, which makes it tough to rank for popular keywords and requires advanced strategies.
The digital marketing team also needed to focus on getting backlinks from trusted sources while balancing local and global SEO strategies.
Solutions
Results
Whales thoroughly analyzed Apvision’s SEO performance to find areas for improvement. The team implemented targeted keyword strategies to improve search engine rankings for both branded and non-branded terms. Our activities also included fine-tuning meta tags, headings, CTAs, and content on the web pages and improving backlinks.
Whales’ marketing analysts refined the list of keywords and significantly improved the website’s conversion tracking. We increased organic website traffic, and the client gained 60 new leads in just 3 months.
Our niche approach made Apvision’s digital marketing more effective and accelerated its business growth.
Let’s look into the strategy’s critical metrics:
Avg. position in SERP:
54
%
Avg. CPC:
3.5
%
CTR:
124
%
CPA:
21
%
Conversion Rate:
13
%
Increase in ROI:
164
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
