4
month
Timeline
Travel & Leisure
Industry
Ukraine
Country
Client
Located in Eastern Europe, the Superior Golf & Spa Resort offers a golfer’s paradise, attracting players of all levels to test their skills among stunning views.
The resort features exclusive golf courses, spa salons, recreation complexes, restaurants, and hospitality facilities. It offers clients a remarkable stay that combines the thrill of playing golf with the pleasure of spa treatments and relaxing hotel rooms.
It sounds like a top-quality product with excellent service, right? Yet the resort needed a thorough digital marketing strategy to showcase its offerings fully.
The Challenge
The resort’s audiences have different needs, so communicating the right message can be tough. Moreover, attracting clients who expect premium experiences requires personalized marketing strategies.
To have a consistent luxury brand across all marketing channels means investing in high-quality content and visuals: photos, videos, and written materials have to showcase the brand’s unique features.
Luxury resorts and golf industry companies compete for the top keywords, which needs ongoing SEO efforts.
Solutions
Results
With experience in high-end B2C marketing, Whales conducted a detailed market analysis to get more insights. Using this research, our expert team developed a customized digital strategy to align with the resort’s goals and audience.
We changed the website’s layout to make it easier to use and better highlight the resort’s top features. Content marketing included writing blog articles, creating marketing collateral, and posting on social media. We also arranged photo and video shoots to showcase the resort’s charm visually.
Our digital marketing team used local SEO and keyword research to strengthen the website’s semantic core and improve search rankings. We also launched and executed a PPC advertising campaign targeting local audiences, bringing in new leads, and increasing sales.
Let’s look into the strategy’s critical metrics:
Blog readers within 3 months:
180
%
Qualified leads within 3 months:
60
Inbound clients within 3 months:
15
Need help with generating more leads for your business?
Talk to our expert to discuss your needs.
Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
