12
month
Timeline
Consumer Electronics
Industry
Cyprus
Country
Client
Under NDA terms, we’ll refer to the partner as ‘The Client’. Our Client is an ambitious brand of mobile and computer accessories and smartwatches designed for younger audiences. With a perfect blend of functionality and bold, vibrant designs, the Client’s products stand out in tech.
Doing business in 26 countries, including emerging markets, the brand offers affordable innovation and top-quality products to tech enthusiasts worldwide.
To expand its reach even further, the company partnered with Whales for a custom marketing strategy.
The Challenge
To really understand the niche audience and what they need and prefer, requires detailed market research and segmentation. The custom content needs to showcase the brand’s range of accessories effectively, highlight key features, and differentiate it from competitors. Besides, when creating clear and persuasive product descriptions, they have to include keyword research insights.
Along with keyword research, SEO for a new website had to focus on high site speed and responsive design.
Solutions
Results
Whales’ web developers designed a comprehensive website that caters to 7 languages, with hundreds of web pages, attractive graphic components, and clear copywriting. Additionally, the marketing team localized sales collateral and social media content. Our marketing experts upgraded the brand book to keep the company’s digital identity consistent.
We used SEO strategies to update and expand the website’s semantic core. Our team completed page content optimization based on keyword research and implemented an effective link-building strategy.
Whales’ experts helped set up social media accounts for the primary target countries and engaged audiences through localized content.
Let’s look into the strategy’s critical metrics:
Organic traffic per day:
210
%
Non-branded keyword traffic:
160
%
Leads from website:
120
%
Need help with generating more leads for your business?
Talk to our expert to discuss your needs.
Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
