6
month
Timeline
Real Estate
Industry
USA
Country
Client
Under NDA terms, we’ll refer to our partner as ‘The Client’. A prominent US-based real estate firm (Client) contacted Whales to create a powerful email marketing campaign to build lasting business connections and drive sales.
The Client expected to see a clear improvement in the number and quality of leads and sales growth. Besides focused and well-executed email marketing, the Client needed a fresh approach to sales.
Whales team stepped in to help the Client hit its business and sales goals.
The Challenge
Breaking down target audiences into segments and creating tailored email content requires careful research and understanding of each group’s interests and motivations.
Compelling email content has to highlight property features, market trends, and investment opportunities in a way that captures attention and encourages action. Balancing detailed descriptions with convincing CTAs helps to drive inquiries and viewings.
To enable effective lead management, CRM systems and automated workflows that help track, follow up, and ensure timely engagement must be in place.
Solutions
Results
Our team completed an audit of the current email marketing strategy and found areas for improvement. We also analyzed competitors and industry trends to develop a highly targeted action plan.
Custom email content with strong calls-to-action resulted in remarkable conversion rates. Our approach focused on running campaigns smoothly with minimal disruptions. Using in-house experts, dedicated email accounts, and reliable email service providers helped avoid spam or email delivery issues.
The Client’s top executives were impressed with the 58% increase in sales volume and 21.5% revenue growth.
Let’s look into the strategy’s critical metrics:
Emails Sent in the 1st Month:
16000
Sales Volume:
58
%
Form Submission:
71
%
Conversion Rate:
173
%
Revenue Growth:
21,5
%
Open Rate:
143
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
