3
month
Timeline
E-commerce
Industry
Ukraine
Country
Client
Under NDA terms, we’ll refer to our partner as ‘The Client’. As one of the leading direct-to-consumer publishing companies, the Client operates in 30 countries and delivers content in 20 languages. The company provides print and digital media publications and focuses on lifestyle topics. Each series mixes education with entertainment, turning learning into a fun, interactive experience.
The company saw the opportunity to expand its online presence. However, limited expertise in using new platforms held back its reach and growth, so the company addressed the Whales team to help.
The Challenge
The publishing industry is highly competitive, with many players trying to grab attention, so it’s tough to create ads that stand out. Competing for keywords can drive up advertising costs and make it harder to achieve a good ROI.
Since publishing companies cater to diverse audiences, effectively reaching the right one takes time and effort. Missing the mark with targeting can lead to wasted ad expenses and lower conversion rates because the ads do not resonate.
Also, if the landing pages or ad content do not meet user expectations or do not provide value, it can result in high bounce rates.
Solutions
Results
Our team started with a full audit of the company’s digital marketing, spotting areas for improvement and growth opportunities. From there, marketing experts developed a strategic campaign for Google Ads and selected native advertising platforms to target the audience better and improve ROI. A/B testing helped fine-tune creatives and determine which designs and messaging worked best.
Traffic from paid ads had to land on a site that was easy to navigate and engaging, so we optimized landing pages to improve UX and conversion rates. Our remarketing strategy re-engaged with previous visitors who showed interest but didn’t convert, increasing sales and maximizing each visitor’s value.
Let’s look into the strategy’s critical metrics:
Website Traffic:
89
%
Conversion Rate:
37
%
Increase in ROI:
148
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
