5
month
Timeline
Healthcare & Beauty
Industry
USA
Country
Client
The Client is a well-known skin care provider with multiple locations across Florida. The company has set a benchmark in dermatology using its top-notch medical expertise, innovative treatments, and warm, compassionate approach.
The Client takes care of diverse skincare needs, such as skin cancer screenings, mole mapping, and treating conditions like acne, eczema, etc. With specialized services in medical, pediatric, and cosmetic dermatology, the company makes sure every patient gets the personal attention they deserve.
Business thrived offline, but the Client saw a chance to expand online and level up the patient experience. They teamed up with Whales to get support with digital marketing activities.
The Challenge
Building a user-friendly website means focusing on several key things simultaneously: visual appeal, engaging and search-friendly content, optimization for user experience (UX), and mobile responsiveness.
Effective paid campaigns on social media require strategic planning. The team needs to come up with the right messages to get people to book appointments and consultations, be creative, and make tweaks based on performance metrics to maximize ROI.
Long-tail keyword research helps improve search visibility, but it also means really understanding patient queries and behavior. Marketing experts have to analyze search intent and check out the competition for relevant keywords to make sure the website ranks well.
Solutions
Results
Our team kicked off the Client’s digital marketing by launching a new website that made booking appointments a breeze. Just 6 months after the site launch, the Client saw over 70% of all bookings coming straight from the site.
How was it achieved? Whales increased the website’s visibility in search results, pulling in between 1,000 and 2,000 visitors monthly with long-tail keywords on skincare and skin treatment. In addition to the organic channel, the team also ran targeted paid ads on social media to get people to book appointments and consultations.
Whales’ digital marketing work brought in a few new customers and helped increase revenue to the point that our Client launched a franchise.
Let’s look into the strategy’s critical metrics:
Organic Sessions after launch:
123
%
Website Page Views per month:
59
%
Engaged User Sessions:
74
%
Contact Form Submissions after launch:
46
%
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Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
