Brand Identity & PPC Campaign for a Solar Company

6
month

Timeline

Software Company

Industry

Germany

Country

Client

With over 15 years of market experience, SunVitar, a green energy solutions provider from Germany, is committed to using sunlight’s power. SunVitar’s team is passionate about promoting renewable energy and believes everyone should benefit from the sun’s clean, endless power.

By teaming up with a certified top solar panel manufacturer, SunVitar offers outstanding quality in both commercial and home solar products.The company offers complete services, including installation, maintenance, and ongoing support, to help customers make the most of their solar energy systems. 

Even with their success and solid foundation, SunVitar saw the opportunity to grow and reach more people, so they partnered with the Whales team.

The Challenge

Educating consumers about the benefits and viability of green energy requires tailored messaging that resonates with their knowledge level. Technical information has to be simplified into easy-to-understand content. Engaging storytelling is crucial in highlighting green energy’s environmental and financial benefits.

Managing the costs of digital marketing campaigns, like PPC advertising, requires careful planning. Accurately measuring ROI is essential for adjusting marketing strategies and maximizing returns, which also adds to the other challenges our marketing team had to tackle.

Solutions

Results

Whales’ experts thoroughly researched market trends, competitors, and customer behavior to find valuable insights for SunVitar. The research results provided a solid foundation for creating a user-friendly website highlighting SunVitar’s unique value.

Our marketing experts ensured every part of the new website communicated SunVitar’s brand message. With attractive layouts and engaging content, the site showcases SunVitar’s mission and services, making it easy for visitors to understand and connect with the brand.

Targeting the right keywords and audience significantly increased brand awareness and sparked interest among potential customers. The PPC advertising campaign increased website traffic and attracted high-quality leads interested in SunVitar’s products.

Through strategic insights and creative execution, Whales helped SunVitar achieve impressive growth and engagement.

Let’s look into the strategy’s critical metrics:

Organic Sessions:

30
%

Website Conversions:

20
%

Top 5 Keyword Rankings:

7
%

Site Visitors:

40
%

Total Reach:

43
%

Page Views:

70
%

Click-Through Rate:

23
%

Ad Conversions:

34
%

Need help with generating more leads for your business?

Talk to our expert to discuss your needs.

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