5
month
Timeline
Travel & Leisure
Industry
Israel
Country
Client
Under NDA terms, we’ll refer to the partner as ‘The Client’. Our Client is a national airline from the MENA region where history, innovation, and a deep sense of pride come together in every flight. The company’s aircraft flies to almost 40 nonstop destinations worldwide and has hundreds of connections through partner agreements.
Since its foundation, the company has symbolized the connection between the country and the world. Its team is proud to be the bridge that unites people, cultures, and countries while spreading their country’s spirit globally.
With a bold vision to take the brand to the next level on social media, the Client partnered with Whales.
The Challenge
Our Client’s goal was to establish an engaging and unique social media presence. This aim involves finding a brand voice that really clicks with the audience. Marketers need to hit the right balance of helpful info and promotions while keeping things interesting for a broad audience.
The airline industry is dynamic due to demand fluctuations and competition, so social content needs careful planning and posting schedules. Keeping up a steady flow of high-quality content means staying creative and adaptable.
Finally, making both organic posts and ads perform well takes constant monitoring, A/B testing, and tweaking based on what works best to maximize engagement.
Solutions
Results
Our experts took on social media management for the Client and built a strong presence: set up the profile, created a detailed content plan, and maintained it with fun, engaging posts. The Client’s social feed delivered a mix of helpful info, inspiration, and promotions.
Whales’ marketers also ran paid social campaigns, targeting audiences likely interested in the Client’s routes and destinations. The paid campaigns improved brand awareness and delivered almost 20% ticket sales growth for the Client.
Whales also effectively handled user support on social media. By managing dozens of daily queries, we helped make the Client’s customer support smoother and more responsive for travelers.
Let’s look into the strategy’s critical metrics:
Website Visitors per month:
34
%
Social Impressions:
156
%
Engaged User Sessions:
27
%
Social Engagement:
41
%
Need help with generating more leads for your business?
Talk to our expert to discuss your needs.
Whales Ventures were respectful towards the existing brand attributes and knew how to add to them
Eric Schwager
Marketing Director, Gold Resort
