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Let us share a thing – 80% of B2B leads come from LinkedIn according to B2B marketers. How does that make you feel? We’d take that as a clear invitation to use LinkedIn outreach as a means to make sales skyrocket.
For memes and quizzes, you’d probably visit Buzzfeed, open Spotify for an immaculate custom playlist, and use Zoom for your next brainstorming round with coworkers. But when it comes to pitching your product and selling it – nothing beats LinkedIn. And its extensive pool of networking opportunities keeps growing larger – Linkedin has over 800 million active users as of now.
In September 2021, we helped our client close a $480,000 deal via LinkedIn. So it’s not just about networking – it’s about real profits. To help you achieve the same, we’re rolling out a guide on efficient LinkedIn Outreach. Read on.
What Is LinkedIn Outreach?
Linkedin outreach is different because of a greater focus on professional, straight-to-the-point communication – there’s no guessing around for the most part. The notion behind it is pretty simple: you have a product or service, find the right people, and do the sales talk. It either ends up being a deal, or you move onward and keep looking for the interested.
Reasons To Implement It
Linkedin has quite a few advantages over other networking platforms. Here comes:
A Step-By-Step-Guide On LinkedIn Outreach
Now that you’re familiar with the reasons to give Linkedin Outreach a try, let’s move on to execution. To make things easy, here’s a step-by-step guide:
A Secret To Efficient LinkedIn Messages
Here are some tips to make sure you’re doing the right thing.
Measuring Your Success On LinkedIn
Now that you’ve done the work on outreach, it’s time to zero in on the metrics to assess the efficiency of your efforts.
Linkedin offers a great opportunity to track your outreach through its Analytics tab. Based on the chosen metric – Visitors, Followers, and Updates – you can access a dashboard or graph displaying user activity. The three metrics below are broad and you can touch on them in more detail. For example, you can take a look at profile and post views, search appearance rate, your company’s rank on Linkedin, lead gen statistics, etc. You can also view topics prospects find more interesting and build your online presence around that.
Keeping track of such vast data amounts manually can grow tiring really fast. So make full use of Linkedin’s built-in analytics tool and tweak your strategy proceeding from there. Next up, we’ll cover outreach automation.
LinkedIn Outreach Automation
Oh, the power of automation – you can send around 160 emails per day with automated tools compared to just 20 sent manually. What’s more, you get a chance to try out different outreach approaches and see which work best. To make sure you’re on the right track, take note of these tools:
Common Mistakes
Your Linkedin selling campaign isn’t going smoothly? Before giving up hope, take another look at your tactics. Unskillful outreach can be as bad (or even worse) than its absence. Fret not! We got your back. Here are some common Linkedin outreach mistakes to avoid:
And a bonus point to pay attention to:
Final Thoughts
As we’ve mentioned before, one reason to use Linkedin for outreach is its constantly growing user base. We can go on and on about other benefits like focus on long-term professional relationships, promising content marketing opportunities, and an array of options to stay updated on the latest trends. Instead, we encourage you to start your own outreach campaign and see what it yields.
Want to run an effective LinkedIn outreach campaign?
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